Revenue Architecture Methodology
The Revenue Architecture Methodology integrates marketing, sales and service around the modern buyer. Unlike legacy sales methodologies and narrowly focused marketing methodologies, Revenue Architecture applies a modern, flexible marketing and sales process that adapts to your business.
- Respond to today’s buyers. Align and integrate marketing, sales and service using a “full-funnel” approach.
- Take advantage of technology and data insights. Continuously engage buyers using a closed-loop, data-driven process.
- Customize to the business. Adapt to different buyers, business models and changes in the competitive market.