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The firm behind Revenue Architecture®

We don't just design your revenue architecture. We help you operate it.

Revenue Architects is the practitioner team that created RAOS — the Revenue Architecture Operating System. We train the teams who run it, certify practitioners, and deliver engagements where the architecture has to hold.

The authority

We hold the mark — and the canon underneath it.

Many firms borrow the words. Revenue Architecture® is ours, and so is the structure beneath it: three layers that resolve into nine playbooks, twenty-seven plays, and five Operating Agents — orchestrated by people, operated by AI.

See the full method at revenuearchitecture.com →
LAYER I Revenue Strategy Market definition · value positioning · go-to-market LAYER II Revenue Platform Brand system · revenue technology · operations LAYER III Revenue Production Demand · opportunity · account expansion Human-Orchestrated. AI-Operated.

The services

Three ways to work with the source

The same team that wrote the method delivers all three. Teams and practitioners start with training to run RAOS, certify to deliver it to the standard we set, and can bring us in for the engagements where the architecture has to hold.

Training

Hands-on training on RAOS for the teams and practitioners who run it — initial onboarding for licensed users and recurring training for subscribers, so the method becomes how your people work.

See training →
Certification

Become a Certified Revenue Architect™. After training, certify to license the method, take the skill files and the badge, and practice to the standard we set and stand behind.

Become certified →
Engagement

The authors design and help operate your revenue architecture — for end clients and for practitioner teams running RAOS. A limited number of slots.

Scope an engagement →

The authors

You are hiring the source

Sherwin and John wrote Revenue Architecture. They lead every engagement the firm takes, backed by a supporting team and a network of Certified Architects who carry the same standard into the field.

We take a small number of engagements at a time, and that is the offer, not a limitation. The people who built the architecture are the people who run it with you — not a junior bench, not a licensee, not a loose reading of the words.

Meet the firm →
John Stone
John Stone
Sherwin Uretsky
Sherwin Uretsky

Selected clients

Firms in financial services and high-consideration B2B have trusted the team behind Revenue Architects with their growth.

Charles Schwab
Natixis
Directions
4R
Imprivata
Arcserve
Cognizant
Static1
See the proof →

Start the conversation

Scope an engagement, the way we work.

A short scoping conversation across the four FACT dimensions — Fit, Authority, Criteria, Timeline — so the first real conversation is a good one.

Two ways forward

Read the method, or scope an engagement with the authors.

Run the Diagnostic and read the canon at revenuearchitecture.com — or bring us a problem and we will tell you whether it is one we should take.