Amy Hunt,  Creative Director

Amy works with companies, causes, PR agencies, interactive agencies, and others on something that helps them get noticed, talked about, passed around: Online video.  Did you know 90% of us that can DVR and fast-forward through TV spots do it? At the same time, we voluntarily watch 19 billion online videos. Every month. Only in the U.S.

Online video makes sites, blogs, social media, absolutely everything online, sticky. It also gives velocity to word-of-mouth marketing. (Have you ever forwarded an awesome .pdf to a Facebook friend? Well, who really has.) Online video gets clients out of the boring website and ignored banner ad business, and into the voluntarily-engaged-with content business.

Over the next 2 years, online video spend will grow 300%. If it’s not in your media or website content plan, you don’t have a good one. And if you think anyone can make an online video that will help you, chew on this:

YouTube is now the world's second largest search engine. It's also a trash heap of amateur stuff that nobody watches.

Amy has worked with a long list of scrappy start-ups as well as Fortune 500 companies like American Express, AT&T, Turner, CSX, and Barry Diller's IAC/InterActive Corp. Her resume includes positions like Executive Creative Director and Managing Partner, and agencies as diverse in their views as Digitas, Arnold, Mullen.

A House On Fire combines 20+ years of behavior and brand experience with realistic pricing for creative video productions. (Video is incredibly important now, but it’s also disposable, and you need a bunch of it. So it isn't about TV and TV budgets.)

Want a reel? Ask.

• Regular guest lecturer at Simmons School of Management MBA program
• Over 100 creative awards in both local and international competitions
• Named to the Adweek Creative All-Star Team

Specialties

• EXPLAINER VIDEOS* for new ideas, or clients for whom teaching is indispensable to selling
• VIDEO STORYBOOKS* that support text and blah blah blah, look at the analytics, who reads websites?
• DOCUMENTARY BRANDING VIDEO* because we've lost trust in corporations, we trust people and experiences
• IMPACT CREATIVE* and sure, TV too, because our screens are converging

Amy's Profile on LinkedIn

Mark Field, Creative Director

Mark has been in the graphic design industry for nearly 20 years. After graduating Magna Cum Laude from the University of Massachusetts at Dartmouth, he went on to several successful design positions around Boston.

In August of 2003, Mr. Field started markField Design and has grown the company to a steady list of clients ranging from small businesses to Fortune 1000 companies.

Mr. Field is an experienced creative director specializing in conceptual development, brand development, and graphic design for all forms of marketing communications. Adept at crafting consistent and award winning design across all media such as corporate identity, direct mail, marketing collateral, annual reports, trade show materials, and a full range of internet-based media such as websites, intranets, and extranets. He has over fifteen years of art direction and hands-on graphic design experience working with small to mid-sized businesses as well as several Fortune 100 companies. Along with his hands-on approach, he has extensive knowledge of the latest software tools for both print and the web and brings his passion for typography to bear on all projects. Finally, he has significant user interface and user experience design skills.

Mark's Profile on LinkedIn:

Kristen Luke,  Consultant - Wealth Management Marketing

Kristen Luke is the Principal of Wealth Management Marketing, a Revenue Architects affiliate dedicated to providing marketing strategies and support for financial advisors. Based in San Diego, Kristen works with independent financial planners and investment advisors to develop effective marketing plans and provides the back office support required to implement the strategies.

Prior to becoming an independent consultant, Kristen served for three years as the Director of Marketing for a boutique wealth management firm specializing in coordinated planning for high
net worth clients. In this role, she was responsible for the development and implementation of the firm’s strategic marketing plan.

Kristen is the author of the Financial Marketing Wire, a weekly blog dedicated to providing practical marketing tips and advice to financial advisors. She is a frequent contributor to Advisor Perspectives and Horsesmouth, regularly hosts webinars for Advisor Nation and will be published in the Financial Planning Association’s Practice Management Solutions magazine in November 2009. 

Kristen frequently speaks to professional associations and groups on the topic of social media marketing for advisors. She has also been quoted in InvestmentNews for her expertise in social media marketing.

Education

• B.A. Business Economics, University of California Santa Barbara (2000)
• MBA with an emphasis in Marketing, San Diego State University (2005)

Memberships & Assocations

• Member, Financial Planning Association, San Diego Chapter
• Toastmasters International, Club #54 Pacific Beach Chapter; Past President, Competent Communicator Designation, Competent Leader Designation
• Tariq Khamisa Foundation; Member, Board of Trustees, Chair, Marketing & PR Committee, Member, Development Committee
• Member, Vistage International, San Diego
• Member, University Club AtopSpecialties

Kristen's Profile on LinkedIn

Jim Schwantner, Consulting Partner

Jim is designer of integrated communications architecture and content. For over 25 years he has helped Fortune 500,start-up, and new concept companies find the best routes to their customers and consumers across a diverse and rapidly evolving media landscape. He has founded and led independent organizations that pioneered the use of analytics, channel blending, rapid prototyping and marketing organizational consulting in service of best of breed, high performance marketing communications.

The list of client success stories has an impressive profile; IBM, Royal Dutch Shell, Medco, AT&T, NCR, Bose Corp, Media One (Comcast), JPMorgan / Chase and Digital Equipment.

Jim has managed marketing organizations at companies such as Clearway Technologies, Doubleday Publishing and Blau Marketing. He has led agency brands such as Foote Cone Belding Integrated in New York, Wickershan Hunt Schwantner in Boston and Grey Global in New York. He co-founded an analytical marketing company called Skunkworks Marketing Labs an early adapter of hybrid analysis for planning and implementing integrated campaigns.

Jim lives in Cohasset MA with his wife and a revolving door of pets and college age children.

Jim's Profile on LinkedIn:

Elisabetta Ghisini,  NotaBene Persuasive Communications

Elisabetta is a communications professional with over 15 years of experience in the U.S. and in Europe. She works with global executives on keynote speeches, corporate presentations, and media interviews.

Elisabetta specializes in business communications in an international context; her expertise lies in defining core messages and in coaching top management for a clear and structured delivery. Her background as a management consultant allows her to understand a client’s business in depth and use communication as a way to achieve business objectives.

Elisabetta was a Consultant and Manager of Communications for the international consulting firm McKinsey & Co. for over ten years (Milan and San Francisco offices). While at McKinsey, Elisabetta taught business communications skills in executive training programs around the world. She delivered workshops in the Pyramid Principle, Logic in Writing, and Presentation Skills to Fortune 500 clients worldwide, and coached executives on structured thinking and delivery on an individual basis. After leaving McKinsey, Elisabetta worked as a Director in the Technology Practice of the public relations firm Burson-Marsteller, where she orchestrated the worldwide media launch of Agilent Technologies, HP’s successful spin-off.  
Elisabetta is currently an instructor at the Graduate School of Business at Stanford University, where she teaches media skills, interviewing skills, and public speaking workshops.

A native of Italy, Elisabetta holds a post-graduate degree in German Literature from the Universita’ degli Studi di Milano (Dottore in Letteratura Tedesca).  She is the author of Communicating the American Way, a guide to U.S. business communication for international executives (Happy About Press), and is a faculty member at the Continuing Studies Program at Stanford University, where she teaches classes on business and cross-cultural communication.

Elisabetta's Profile on LinkedIn: