John C. Stone III, Founder and President

Mr. Stone is the founder and President of Revenue Architects, an innovative global network of marketing, sales and technology consultants.  In this role, John provides general management, management consulting, facilitation and solution services.

John is an innovator in applying digital strategies for business advantage. Prior to founding Revenue Architects, John held senior leadership roles with the CrossTech Group, PA Consulting, Viant, AT&T and IBM. As President of CrossTech Partners, John launched the go-to-market model and architected an innovative digital marketing technology platform and helped launch New Marketing Labs. At PA Consulting, John led consulting engagements globally with leading financial services and life sciences companies and delivered advanced sales and marketing facilitation workshops. Prior to PA, John was member of the start-up team at Viant, a leading digital business consultancy where he led global sales and helped them grow to over $1B in market capitalization. John began his career at IBM as a top-performing marketing and sales executive, branch manager and management consultant.

John’s clients are across industries and include a focus on the wealth management industry with financial advisors and investment firms including Putnam Investments, Natixis Global Advisors, Charles Schwab, MFS, Continental Resources and Bain Capital Ventures. John is a featured speaker on integrated marketing and sales, including digital marketing social media, emerging technology and sales 2.0 at leading events and conferences including The Gilbane Conference, Schwab Impact, MFS, HighMark Funds, OPEI, ITEC Series and the MIT Sloan CIO Symposium.

Mr. Stone holds a BA from the University of Vermont and has attended a series of sponsored advanced executive education programs at The Wharton School and Harvard Business School. He serves as a Vice President and board member of the Greensboro Association and as an organizing business Partner of the MIT Sloan CIO Symposium. John enjoys flying, golf, skiing, sailing and time with family and friends.

Reach John at jcstone@revenuearchitects.com

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Speaking:

• Gilbane Conference
• MIT Sloan CIO Symposium
• OPEI Annual Meeting
• ITEC Events
• Schwab Impact
• iMedia Summits

Cesar Brea, Consulting Partner

Cesar has more than 20 years as a line executive, advisor, and entrepreneur across nearly two dozen industries.

Prior to starting Force Five Partners in 2008, Cesar served in Monitor Group’s Marketspace unit (digital media and marketing advisory practice) as Global Practice Leader from 2005-2008. Before joining Marketspace, Cesar was founder and managing partner of ESM Partners, which focused on helping large organizations define and launch Web-based, information-intensive businesses. During this time Cesar also acted as CEO of Contact Networks, a social networking software startup, helping it to raise venture funding and win customers before its successful acquisition by Thomson Financial.

Formerly, Cesar was Senior Vice President for Sales and Marketing at Razorfish, a publicly-traded interactive agency and systems integrator, through its acquisition by SBI and Company in 2003. Prior to Razorfish, Cesar was Vice President for Marketing and Business Development at ArsDigita Corporation, an open-source web application software firm focused on online communities. He helped the firm grow profitably from $5M to $20M in less than two years, obtain $40M in venture funding from Greylock Ventures and General Atlantic Partners, and subsequently sell the firm to Red Hat Corporation in 2002. Earlier, he was a management consultant at Bain & Company, where he advised clients in high-technology consumer products, and financial services sectors. Cesar began his career as a banker with J.P. Morgan in New York.

Cesar holds an MBA from Dartmouth’s Amos Tuck School, where he was named an Edward Tuck Scholar, and received his undergraduate degree from Harvard College. He is a frequent writer and speaker; his articles have appeared in The Journal of Business Strategy, Line 56, and Web Services Journal, and he has presented talks at Enterprise 2.0, “Carlson On Metrics”, The American Marketing Association, The Massachusetts Innovation and Technology Exchange (where he also serves as a judge in the MITX annual awards competition), KM Cluster, The Public Relations Society of America, IBM Research’s Center for Social Software, and the Gottlieb Duttweiler Institut’s International Retail Conference (Switzerland). Cesar has also been a guest lecturer in an advanced computer science course at MIT, and he co-founded and is a former director of the .LRN Consortium, which promotes the development and adoption of the world’s most popular, enterprise-class, open-source e-learning platform.

Cesar enjoys sailing with his family on Nantucket Sound.

Read Cesar’s blog www.octavianworld.org
Follow Cesar on Twitter www.twitter.com/cesarbrea
See Cesar’s profile on LinkedIn www.linkedin.com/in/cesarbrea

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Dan Englander, Web Developer

Dan Englander (High Rock Media) has been developing web sites since 1996. Dan specializes in CMS (Content Management Systems), blogs and eCommerce systems including Drupal, Joomla, Magento & WordPress. His main focus is on building site functionality -- adding modules, plugins, components and developing custom theming and templates from a designer's Photoshop, Illustrator or InDesign files, converting them to XHTML / CSS and then injecting CMS / blog code. Dan works with a variety of small business clients in the US and the UK.

Dan started out at Zenn New Media as a web designer in the Berkshires, western Massachusetts, moved to Ziff Davis (ZD Events) as a web producer and left there to start High Rock Media in 2005. Dan is also the co-founder of Innovation Nights which connects Massachusetts-based innovators with the marketplace using social media. Dan also recently started a new venture called DezignWerk which is still in development.

Dan graduated with high honors with a B.S. degree from Skidmore College in Saratoga Springs, NY. He enjoys digital photography and traveling with his girlfriend Elise, their two favorite places are Provincetown, MA and The Netherlands.

Visit High Rock Media Website: http://www.highrockmedia.com

Follow Dan on Twitter: http://twitter.com/highrockmedia

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Amy Hunt,  Creative Director

Amy works with companies, causes, PR agencies, interactive agencies, and others on something that helps them get noticed, talked about, passed around: Online video.  Did you know 90% of us that can DVR and fast-forward through TV spots do it? At the same time, we voluntarily watch 19 billion online videos. Every month. Only in the U.S.

Online video makes sites, blogs, social media, absolutely everything online, sticky. It also gives velocity to word-of-mouth marketing. (Have you ever forwarded an awesome .pdf to a Facebook friend? Well, who really has.) Online video gets clients out of the boring website and ignored banner ad business, and into the voluntarily-engaged-with content business.

Over the next 2 years, online video spend will grow 300%. If it’s not in your media or website content plan, you don’t have a good one. And if you think anyone can make an online video that will help you, chew on this:

YouTube is now the world's second largest search engine. It's also a trash heap of amateur stuff that nobody watches.

Amy has worked with a long list of scrappy start-ups as well as Fortune 500 companies like American Express, AT&T, Turner, CSX, and Barry Diller's IAC/InterActive Corp. Her resume includes positions like Executive Creative Director and Managing Partner, and agencies as diverse in their views as Digitas, Arnold, Mullen.

A House On Fire combines 20+ years of behavior and brand experience with realistic pricing for creative video productions. (Video is incredibly important now, but it’s also disposable, and you need a bunch of it. So it isn't about TV and TV budgets.)

Want a reel? Ask.

• Regular guest lecturer at Simmons School of Management MBA program
• Over 100 creative awards in both local and international competitions
• Named to the Adweek Creative All-Star Team

Specialties

• EXPLAINER VIDEOS* for new ideas, or clients for whom teaching is indispensable to selling
• VIDEO STORYBOOKS* that support text and blah blah blah, look at the analytics, who reads websites?
• DOCUMENTARY BRANDING VIDEO* because we've lost trust in corporations, we trust people and experiences
• IMPACT CREATIVE* and sure, TV too, because our screens are converging

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Mark Field, Creative Director

Mark has been in the graphic design industry for nearly 20 years. After graduating Magna Cum Laude from the University of Massachusetts at Dartmouth, he went on to several successful design positions around Boston.

In August of 2003, Mr. Field started markField Design and has grown the company to a steady list of clients ranging from small businesses to Fortune 1000 companies.

Mr. Field is an experienced creative director specializing in conceptual development, brand development, and graphic design for all forms of marketing communications. Adept at crafting consistent and award winning design across all media such as corporate identity, direct mail, marketing collateral, annual reports, trade show materials, and a full range of internet-based media such as websites, intranets, and extranets. He has over fifteen years of art direction and hands-on graphic design experience working with small to mid-sized businesses as well as several Fortune 100 companies. Along with his hands-on approach, he has extensive knowledge of the latest software tools for both print and the web and brings his passion for typography to bear on all projects. Finally, he has significant user interface and user experience design skills.

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