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Core team and expert network

We have created a global network of independent professionals in marketing and sales. We configure teams with the insight, skill and experience to deliver critical projects at companies around the globe. Our model helps us address the wide range of revenue architecture expertise our clients need without the overhead of the traditional firm.

 

Revenue Architects Team

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Sarah Fay, Strategic Advisor

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.

In her role as President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

An industry thought leader, Sarah initiated several ground breaking studies including “Born to Be Wired” (2003), which examined rapidly increasing internet use by teens, and “Never Ending Friending” (2007), which considered the increasingly vital role of social networking as a component of social behavior and also calculated marketing ROI for Social Marketing campaigns. Sarah has been widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. Additionally, Sarah regularly addresses audiences at major marketing conferences and participates on a number of company and industry boards.

RECOGNITION

  • “Industry Achievement Award” 2007, ad:tech
  • “Online All-Star” 2008, OMMA
  • “Top 100 Media Influentials” Media Post 2008
  • “Future Legend”, 2008 Ad Club, Boston
  • “Top 50 People to Know in the Digital Space”, MediaPost 2003
  • “Top 100 Business Marketing Influencers” 2002, 2003 and 2004, B2B Magazine
  • “Media All Star” Adweek, Mediaweek, Brandweek 2004
  • “25 Women to Watch”, Advertising Age 2005
  • “Fast 50”, Fast Company 2006

Sarah's Profile on LinkedIn:


 

 
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Our trusted advisor teams are focused on strategic revenue planning and program execution. We are committed to understanding the critical strategies and integrated models that will help our clients drive their revenue strategy. Working collaboratively with our clients, we design and build revenue focused programs. The role of the trusted advisor team is to help craft the right approach, source and manage the right talent for successful delivery, and coordinate talent resources. We use standardized account and program management systems, methodologies and account management procedures across all of our client engagements to ensure consistent delivery and tracking. 

 
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Colin Britton, Strategic Advisor

 

Colin is a technologist with specialization in social media, search, enterprise information integration, semantic web technology and digital asset management. Colin's background includes his role as CTO at Autotegrity, Inc. a leading online lead generation provider for the automotive industry, using proprietary technology to identify and attract in-market automobile buyers and to deliver the highest quality leads to our partners.

Colin co-founded Metatomix after leaving MediaBridge, where he was the vice president of Advanced Technology for over 8 years. Prior to joining MediaBridge, Colin held sales and technology positions with a number of leading technology companies. He has extensive experience in enterprise class solutions on a global scale in the fields of content management, CRM, work-flow and knowledge management.

Colin's Profile on LinkedIn:


 

 
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John C. Stone III, Founder and President

Mr. Stone is the founder and President of Revenue Architects, an innovative global network of marketing, sales and technology consultants.  In this role, John provides general management, management consulting, facilitation and solution services.

John is an innovator in applying digital strategies for business advantage. Prior to founding Revenue Architects, John held senior leadership roles with the CrossTech Group, PA Consulting, Viant, AT&T and IBM. As President of CrossTech Partners, John launched the go-to-market model and architected an innovative digital marketing technology platform and helped launch New Marketing Labs. At PA Consulting, John led consulting engagements globally with leading financial services and life sciences companies and delivered advanced sales and marketing facilitation workshops. Prior to PA, John was member of the start-up team at Viant, a leading digital business consultancy where he led global sales and helped them grow to over $1B in market capitalization. John began his career at IBM as a top-performing marketing and sales executive, branch manager and management consultant.

John’s clients are across industries and include a focus on the wealth management industry with financial advisors and investment firms including Putnam Investments, Natixis Global Advisors, Charles Schwab, MFS, Continental Resources and Bain Capital Ventures. John is a featured speaker on integrated marketing and sales, including digital marketing social media, emerging technology and sales 2.0 at leading events and conferences including The Gilbane Conference, Schwab Impact, MFS, HighMark Funds, OPEI, ITEC Series and the MIT Sloan CIO Symposium.

Mr. Stone holds a BA from the University of Vermont and has attended a series of sponsored advanced executive education programs at The Wharton School and Harvard Business School. He serves as a Vice President and board member of the Greensboro Association and as an organizing business Partner of the MIT Sloan CIO Symposium. John enjoys flying, golf, skiing, sailing and time with family and friends.

Reach John at jcstone@revenuearchitects.com

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Nick

Nicholas Ventresca, Strategic Advisor

Nicholas Ventresca is the Senior Vice President and Chief Information Officer at Genzyme based in . He joined Genzyme in June 2010. Prior to Genzyme, Nick was the Corporate Senior Vice President, Information Technology and Chief Information Officer at Charles River Laboratories in Wilmington, MA.

Mr. Ventresca brings with him an extensive international background which includes a strong combination of CIO and functional IT responsibility. Prior to Charles River, Mr. Ventresca was Vice President, Business Technology for Pfizer, Inc. He also served as CIO of Warner-Lambert’s Schick & Wilkinson Sword group and CTO of Pepsi-Cola International.


Mr. Ventresca holds a bachelor’s degree in Biology from Fordham University and studied medicine at the University of Rome.

Nick's Profile on LinkedIn:


 

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