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Core team and expert network

We have created a global network of independent professionals in marketing and sales. We configure teams with the insight, skill and experience to deliver critical projects at companies around the globe. Our model helps us address the wide range of revenue architecture expertise our clients need without the overhead of the traditional firm.

 

Revenue Architects Team

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We are fortunate to have enlisted a strategic advisory board that represents the spectrum of disciplines reflected in today's new revenue architecture and marketing-to-sales value chain. The Board of Advisors brings unique leadership in media, advertising, agency services, consulting, technology, and sales.
 
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Richard Sills, Strategic Advisor

Richard Sills has recentyly joined Alscripts.

Prior to Alscripts, Richard was Corporate Senior Vice President and General Manager of CA Services. He was responsible for ensuring the successful implementation of CA’s technology. Sills was a member of the company’s senior leadership team, which focuses on executing the company’s strategy.

Sills led the company's "Rapid Time-to-Value" strategy, which designs and delivers services-based solutions that help CA customers realize immediate value from their CA investments. His responsibilities included strategic planning and execution, oversight of worldwide services architecture, development, marketing and customer education for CA’s products.

Sills was previously corporate senior vice president, CA Services for the Americas region. He joined the company in 2002 as senior vice president, CA Services, Strategy and Practice Management; in this role he developed the strategy, systems, methods, processes and best practices to improve the customer experience and increase CA Services’ field efficiency and effectiveness.

Prior to CA, Sills ran a successful global practice at Unisys Corporation focused on the provision of consulting, solutions, implementation and support services for Global 100 financial services organizations. Sills held a number of leadership positions at Unisys including vice president, Sales and Services Operations and director, Enterprise Servers and Infrastructure Solutions.

Richard graduated with honors from Greenwich University in London, England with a Bachelor of Arts degree in business administration. Richard's Profile on LinkedIn:

Richard's Profile on LinkedIn:


 

 
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Lee Genung, Consultant and Project Manager

Lee is a highly experienced marketing consultant and a member of the core team at Revenue Architects.  Lee is based in Stowe, Vermont and works with clients both locally and internationally.

Lee's client work is focused on growing the top line with new media and digital marketing strategies. She brings a particular expertise in executing social media and digital strategy campaigns that support marketing agendas.

Specialties include:

  • Marketing planning and Strategy
  • Social Media Marketing
  • Digital Marketing
  • Financial Advisor Marketing
  • Marketing Program Management
  • Content development, Messaging and Writing

Lee's Profile on LinkedIn:


 

 

 
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John C. Stone III, Founder and President

Mr. Stone is the founder and President of Revenue Architects, an innovative global network of marketing, sales and technology consultants.  In this role, John provides general management, management consulting, facilitation and solution services.

John is an innovator in applying digital strategies for business advantage. Prior to founding Revenue Architects, John held senior leadership roles with the CrossTech Group, PA Consulting, Viant, AT&T and IBM. As President of CrossTech Partners, John launched the go-to-market model and architected an innovative digital marketing technology platform and helped launch New Marketing Labs. At PA Consulting, John led consulting engagements globally with leading financial services and life sciences companies and delivered advanced sales and marketing facilitation workshops. Prior to PA, John was member of the start-up team at Viant, a leading digital business consultancy where he led global sales and helped them grow to over $1B in market capitalization. John began his career at IBM as a top-performing marketing and sales executive, branch manager and management consultant.

John’s clients are across industries and include a focus on the wealth management industry with financial advisors and investment firms including Putnam Investments, Natixis Global Advisors, Charles Schwab, MFS, Continental Resources and Bain Capital Ventures. John is a featured speaker on integrated marketing and sales, including digital marketing social media, emerging technology and sales 2.0 at leading events and conferences including The Gilbane Conference, Schwab Impact, MFS, HighMark Funds, OPEI, ITEC Series and the MIT Sloan CIO Symposium.

Mr. Stone holds a BA from the University of Vermont and has attended a series of sponsored advanced executive education programs at The Wharton School and Harvard Business School. He serves as a Vice President and board member of the Greensboro Association and as an organizing business Partner of the MIT Sloan CIO Symposium. John enjoys flying, golf, skiing, sailing and time with family and friends.

Reach John at jcstone@revenuearchitects.com

John's Profile on LinkedIn:

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Cesar Brea

Cesar Brea, Consulting Partner

 

Cesar has more than 20 years as a line executive, advisor, and entrepreneur across nearly two dozen industries.

Prior to starting Force Five Partners in 2008, Cesar served in Monitor Group’s Marketspace unit (digital media and marketing advisory practice) as Global Practice Leader from 2005-2008. Before joining Marketspace, Cesar was founder and managing partner of ESM Partners, which focused on helping large organizations define and launch Web-based, information-intensive businesses. During this time Cesar also acted as CEO of Contact Networks, a social networking software startup, helping it to raise venture funding and win customers before its successful acquisition by Thomson Financial.

Formerly, Cesar was Senior Vice President for Sales and Marketing at Razorfish, a publicly-traded interactive agency and systems integrator, through its acquisition by SBI and Company in 2003. Prior to Razorfish, Cesar was Vice President for Marketing and Business Development at ArsDigita Corporation, an open-source web application software firm focused on online communities. He helped the firm grow profitably from $5M to $20M in less than two years, obtain $40M in venture funding from Greylock Ventures and General Atlantic Partners, and subsequently sell the firm to Red Hat Corporation in 2002. Earlier, he was a management consultant at Bain & Company, where he advised clients in high-technology consumer products, and financial services sectors. Cesar began his career as a banker with J.P. Morgan in New York.

Cesar holds an MBA from Dartmouth’s Amos Tuck School, where he was named an Edward Tuck Scholar, and received his undergraduate degree from Harvard College. He is a frequent writer and speaker; his articles have appeared in The Journal of Business Strategy, Line 56, and Web Services Journal, and he has presented talks at Enterprise 2.0, “Carlson On Metrics”, The American Marketing Association, The Massachusetts Innovation and Technology Exchange (where he also serves as a judge in the MITX annual awards competition), KM Cluster, The Public Relations Society of America, IBM Research’s Center for Social Software, and the Gottlieb Duttweiler Institut’s International Retail Conference (Switzerland). Cesar has also been a guest lecturer in an advanced computer science course at MIT, and he co-founded and is a former director of the .LRN Consortium, which promotes the development and adoption of the world’s most popular, enterprise-class, open-source e-learning platform.

Cesar enjoys sailing with his family on Nantucket Sound.

Read Cesar’s blog www.octavianworld.org
Follow Cesar on Twitter www.twitter.com/cesarbrea
See Cesar’s profile on LinkedIn www.linkedin.com/in/cesarbrea

 

Cesar's Profile on LinkedIn:


 

 

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