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Core team and expert network

We have created a global network of independent professionals in marketing and sales. We configure teams with the insight, skill and experience to deliver critical projects at companies around the globe. Our model helps us address the wide range of revenue architecture expertise our clients need without the overhead of the traditional firm.

 

Revenue Architects Team

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Our mission is to help our clients craft and manage their revenue programs and bring the expertise to deliver on the marketing and sales agenda. No single agency or consulting firm can deliver on the extended range of skills that our clients need in today's integrated sales and marketing models. By using a network approach, we support delivery more effectively and more flexibly. Our trusted advisor team works as a strategy partner and account manager to help design and manage your revenue programs. Our network of independent experts and agency relationships bring the divers range of talent  - from branding to sales execution - that our clients need for campaign and program delivery.

 
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We are fortunate to have enlisted a strategic advisory board that represents the spectrum of disciplines reflected in today's new revenue architecture and marketing-to-sales value chain. The Board of Advisors brings unique leadership in media, advertising, agency services, consulting, technology, and sales.
 
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Sarah Fay, Strategic Advisor

Sarah Fay is a veteran of the media services industry: in her two decades of experience, she has developed and implemented groundbreaking new models for advertising and media. Over the course of her career, Sarah has become a well-known voice in the advertising industry on the topics of digital marketing and media integration. She has helped to build one of the most recognized digital companies in the world through a combination of acquisitions, new business wins, and organic growth.

In her role as President of Carat Interactive and then President of Isobar, Sarah orchestrated the successful acquisitions and merging of several companies including Lot21, Vizium, Freestyle Interactive, Molecular, iProspect, Ammo and Bluestreak. Sarah is also responsible for launching Isobar Mobile, a highly regarded mobile marketing entity.

An industry thought leader, Sarah initiated several ground breaking studies including “Born to Be Wired” (2003), which examined rapidly increasing internet use by teens, and “Never Ending Friending” (2007), which considered the increasingly vital role of social networking as a component of social behavior and also calculated marketing ROI for Social Marketing campaigns. Sarah has been widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. Additionally, Sarah regularly addresses audiences at major marketing conferences and participates on a number of company and industry boards.

RECOGNITION

  • “Industry Achievement Award” 2007, ad:tech
  • “Online All-Star” 2008, OMMA
  • “Top 100 Media Influentials” Media Post 2008
  • “Future Legend”, 2008 Ad Club, Boston
  • “Top 50 People to Know in the Digital Space”, MediaPost 2003
  • “Top 100 Business Marketing Influencers” 2002, 2003 and 2004, B2B Magazine
  • “Media All Star” Adweek, Mediaweek, Brandweek 2004
  • “25 Women to Watch”, Advertising Age 2005
  • “Fast 50”, Fast Company 2006

Sarah's Profile on LinkedIn:


 

 
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Our trusted advisor teams are focused on strategic revenue planning and program execution. We are committed to understanding the critical strategies and integrated models that will help our clients drive their revenue strategy. Working collaboratively with our clients, we design and build revenue focused programs. The role of the trusted advisor team is to help craft the right approach, source and manage the right talent for successful delivery, and coordinate talent resources. We use standardized account and program management systems, methodologies and account management procedures across all of our client engagements to ensure consistent delivery and tracking. 

 
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colinbritton1

Colin Britton, Strategic Advisor

 

Colin is a technologist with specialization in social media, search, enterprise information integration, semantic web technology and digital asset management. Colin's background includes his role as CTO at Autotegrity, Inc. a leading online lead generation provider for the automotive industry, using proprietary technology to identify and attract in-market automobile buyers and to deliver the highest quality leads to our partners.

Colin co-founded Metatomix after leaving MediaBridge, where he was the vice president of Advanced Technology for over 8 years. Prior to joining MediaBridge, Colin held sales and technology positions with a number of leading technology companies. He has extensive experience in enterprise class solutions on a global scale in the fields of content management, CRM, work-flow and knowledge management.

Colin's Profile on LinkedIn:


 

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