Services
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Services Overview
We deliver comprehensive revenue marketing services.
Are you facing some these issues?
Lack of visibility and demand
Few and unqualified leads
Poor sales conversion / win rates
Customer retention
The reasons vary and might include limitations in your overall strategy, weaknesses in the revenue system and limited impact of revenue programs. Leaders have a ‘revenue engine’ with integrated sales and marketing and media-forward and digital marketing strategies to attract, capture, deepen and expand relationships.
We focus on the high value opportunities and build the right revenue architecture to capture customer value and drive sustainable revenue performance.
Revenue Strategy
Innovative strategies and prioritized initiativesRevenue Systems
People, process and technology for a ‘revenue engine’
Revenue Programs
Campaigns to engage audiences and drive sales
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Revenue Strategy
We envision, prioritize and plan your initiatives for revenue growth
Our starting point is to define a strategy and plan. Strategy work ranges from enterprise-level marketing and sales strategy to rapid alignment workshops to clarify goals and objectives. A strategy and plan is a critical first step in a successful revenue program.
- Market / Customer Strategy
- Brand Positioning
- Value Proposition
- Content and Messaging
- Performance Metrics
- Initiatives and Prioritization
- Resources & Plan
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Revenue Systems
We help you define, integrate and deploy your “revenue engine”
We design and deploy the ‘engine’ for sales and marketing – including the people, processes, content and technology that fuel revenue growth. Our services are focused on helping clients select and deploy a ‘revenue engine’ with web and social media, marketing automation, CRM, and sales-marketing processes.
- Revenue Process and Organization
- Branding, Design and Visual Communications
- Websites / Apps / Mobile Technology
- Social Media Presence
- Marketing Automation and CRM Platforms
- Marketing Assets and Collateral
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Revenue Programs
We design and deliver innovative campaigns and revenue programs
We help you design, launch and manage a range of revenue programs to build audience awareness , drive demand and convert opportunities. We offer a full range of retainer and project-based services as well as fractional resourcing options. For SMBs, we often serve as the marketing department.
- Strategic Reviews and Enhancements
- Campaign Design and Execution
- Content Development / Media Marketing / Video
- Closed-loop Drip Marketing
- Social Media Engagement
- Contact and List Management
- eMail Marketing
- PR Programs
- Lead Scoring, Management and Tracking
- Landing Pages Conversions
- Website Security, Hosting and Management
- SEO / Pay-per-click Programs
- Sales Effectiveness / Account Management
- Reporting and Analytics
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Learn More!
Please describe your requirements and we will arrange a free consultation.
Other resources
Revenue Grader – Marketing Diagnostic Tool
We use the Revenue Grader as part of our Revenue Strategy services – you can too. Revenue Grader is a free web-based tool that can help you and your team get started with a sales and marketing diagnostic and a top-down prioritized plan.
- Self-paced tool that can help you assess your revenue performance potential
- Allows you to score yourself (1-5) and add items to plan as well as prioritize
- The 50 question Revenue Grader takes 30-40 minutes to complete (you can save and return)
- It is a great tool to work with as a team and align around the self assessment and priorities
- Following the grader diagnostic, you can develop a detailed plan for priority dimensions.
Click here for the Revenue Grader
eBook Downloads
The follow are selected eBooks available for download. eBooks are published on a regular basis so check back.
Marketing Automation Selection
Revenue Marketing Blog
For a variety of articles, tips and best practices on integrated sales and marketing, visit our blog:
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