IdeaLaunch is a leading Content Marketing Agency and is in a unique position to accelerate their leadership in the fast growth market. To capture the opportunity, they needed to review their options for revenue growth and enhance their sales and marketing revenue engine.

• Go to market model: How well are we articulating our value? How effective is our process? Do we know our target market? Do we have a segment strategy? What is our go-to-market structure? Is there an appropriate channel model?
• Lead-to-close process: What is our process? Are metrics aligned with process? How does marketing lead to sales? What mix is best? How effective are we in the selling and marketing disciplines?
• Client service: Are we retaining and growing our base of clients? Are clients long term or transactional? How well are we delivering? Are we getting referrals internally and externally?
• Metrics and Incentives: Are our teams sufficiently motivated to sell? What is the dashboard that will help us track our goal metrics?

Revenue Architects built a new Revenue Architecture that described the critical stages in the marketing-to-sales process and the metrics that drive the business. We also helped refine the key messages and differentiation approach and built a segment-based sales approach.