Working with relationship businesses

We work with businesses that seek to develop long term relationships.  These include B2B solutions professional services, life sciences, and financial services firms. These businesses recognize the increasingly important role the web plays in the buy-sell process and they want to capitalize on these opportunities:

• Understanding the customer journey and value proposition
• Connecting sales and marketing together into a “revenue engine”
• Building brands to deepen and expand client relationships
• Engaging social media and digital channels for reach and influence
• Growing and nurturing the prospect through the funnel
• Optimizing solution selling and multi-touch marketing
• Balancing digital and personal engagement.

B2B Services and Solutions Firms

B2B technology, software and professional services firms need to engage prospects at each stage of the pipeline. Content, value propositions,  and sales relationship management are critical. We develop strategies for sales impact and craft and deliver integrated multi-touch revenue programs with social media, content marketing, marketing automation, sales excellence.

Example client experience: Cisco, Symantec, ConRes

Wealth Management: Registered Investment Advisors

The referral continues to be critical for advisors, yet a strong brand and digital presence is more important today to drive the referral engine and align centers of influence to deepen existing and expand new client relationships. We participate with industry leaders like Charles Schwab to facilitate a range of  workshops on social media, websites and digital marketing. Our services include retainer-based marketing support programs, new branded websites, marketing automation technology, compliant social media, and content marketing programs.

Example client experience: Parr Financial Solutions, Carlson Advisors, Strategic Wealth Management Group

Life Sciences and Health

Strategic communications and new marketing play critical roles in today’s life sciences and health businesses. Our clients need affordable and compliant marketing, branding and design, event marketing, digital presence, and sales excellence programs to drive brand awareness and key opinion leader influence. We work with our extended network to deliver a range of services including global program management, digital strategy, social media,  KOL engagement, interactive technologies, and e-detailing solutions.

Example client experience: Astra Zeneca, Pfizer, Charles River Labs, Novartis

Banks and Investment Management

New marketing and better aligned sales capabilities continue to be important for banks and investment managers to reach the right intermediaries and direct consumer/ investor segments . Content, web presence, digital and social media marketing strategies must now be an integrated part of the mix. Our services include new product development, value-added programs, marketing campaigns, digital strategy, social media programs, content marketing, sales training and workshops.

Example client experience: Putnam, Citizens Bank, BankofAmerica, Natixis, Wasatch Funds, MFS

New Business Ventures / SMB

Small and medium businesses, new ventures and start-ups share both an opportunity and a challenge: how to best structure an effective and integrated sales and marketing model. The good news is that these organizations are unencumbered by legacy processes and can effectively compete through innovation and quick response. We work with entrepreneurs and business leaders, private equity and venture leadership teams to design and deploy end-to-end revenue systems for sales and marketing execution. Our services focus includes digital marketing, branded websites, social media presence, sales-marketing process, and integrated marketing campaigns.

Example client experiences: Bain Capital Ventures, Amplifying Performance Consulting, Algarve Energy Park

Print PDF