Revenue Architects

Today, we communicate in multiple ways across media types - including emails, blogs, articles, reports, proposals and presentations. Too often we present a complex collection of individual ideas with little meaning or structure. Effective presentation style is critical, yet inadequate. Without a clear top-down structure, our arguments and key messages are lost or misunderstood. The audience is not persuaded to take action and teams are misaligned. The result is lost value.  Today’s leaders need to present ideas effectively across channels. They need the tools to develop a focused, logical, structured communication and the skills to deliver and present ideas persuasively.

We offer a unique approach for persuasive communications

• Persuasive Communications Workshops:  This is the foundation course for effective persuasive communications. Equip yourself with tools and techniques to understand the client's problems and get your point across clearly and succinctly.
• Document and Presentation Review: Review your presentation or written work for structure and sound argumentation
• Persuasive Presentation Workshop: Intensive workshop with video recording and personal feedback
• Executive Coaching in Communication Skills: Individual coaching and preparation workshop for executives who need to continuously excel and present to management and board members.
• Workshops to train and integrate selling techniques with SCQA Single Minded Messages for end-to-end consultative sales.

Single Minded Message: Structured Thinking and Delivery Workshop

Whether creating proposals, presenting, or just writing emails, our programs are highly relevant to anyone who needs to better structure, simplify and influence through all their communications.  The "Structured Thinking and Delivery" (ST&D) workshop is the foundation of our approach. It sets the framework and approach for more succinct and effective communications. The tools and techniques acquired truly change the way you think and communicate your thoughts - whatever the channel. From analyzing the audience to making the messages more compelling, the approach helps you think clearly through your arguments and convey them as simply as possible.

The approach draws on the core elements of logical rationale, as well as current best practices in structured thinking used in worlds leading businesses such as management consulting, advertising and technology companies.

• Consultative engagement that can build on your use of the popular SPIN® model from Huthwaite*
• Persuasive communication using the powerful SCQA model

What is Persuasive Argumentation the solution?

This course delivers against the 3 core elements to drive effective communications and presentations

• It starts from the core idea, not the delivery. While there are many ways to improve presentation skills (often hard to learn) this course addresses the more common issue which is the lack of a meaningful, single minded point to make.
• Focuses on results not on means. The focus is to help individuals figure out what they are trying to achieve, and how to most effectively and succinctly achieve this objective. This prioritization of information and recommendations, based on sound logic, is core in the digital age
• While the core concepts are "media neutral" the course translates the approach into ways of making presentations, pitches, emails, documents, web sites or other communications EASIER and more IMPACTFUL for the participants to develop, to ensure that the concepts go from "ideas" to "behaviors".
• We provide a set of online tools to support the ongoing development and growth of people using the concepts and tools presented.

Note:  The SPIN framwork is a registered trademark of Huthwaite, Inc.

Please contact us for pricing and engagement information.