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Our colleagues are passionate about driving revenue performance. Our blog roll includes posts about a range of revenue topics including digital marketing, marketing automation solutions, content marketing, social media and sales effectiveness.

 
Monday, 05 October 2009 09:09
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This page will be updated over time. This is a quick checklist for your PR / press release strategy:

 

 

  • Use PR to drive SEO - using the right key words, links
  • Target your customer audience - not just the media
  • Publish often - assuming you have good content
  • Post press releases to your Facebook fan page
  • Consider SEO in your selection of a newswire service
  • Begin to use multimedia in press releases

 

 

Here are some relevant links with valuable content

http://www.hubspot.com/Portals/53/docs/2008-01-16_press_releases_seo_inbound_marketing.wmv

http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

 

Social media releases (http://www.shiftcom.com/)

http://www.pr-squared.com/

www.webinknow.com

 


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