Revenue Architects

This page will be updated over time. This is a quick checklist for your PR / press release strategy:

• Use PR to drive SEO - using the right key words, links
• Target your customer audience - not just the media
• Publish often - assuming you have good content
• Post press releases to your Facebook fan page
• Consider SEO in your selection of a newswire service
• Begin to use multimedia in press releases

Here are some relevant links with valuable content

http://www.hubspot.com/Portals/53/docs/2008-01-16_press_releases_seo_inbound_marketing.wmv

http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

Social media releases (http://www.shiftcom.com/)

http://www.pr-squared.com/

www.webinknow.com