Revenue Architects - Consulting Agency

Karen Salama, Consultant - Digital Strategy

Karen brings more than 10 years experience in the online/digital industry. Clients include: The Dreamalings (a children's education start-up), HealthiNation, an art advisory firm and a virtual museum start (working name: Museum Without Walls).

Karen was previously a Vice President at Weber Shandwick public relations. As a leader of the digital division, Karen helped develop and create screengrab, the global social, interactive and emerging media practice. Karen helped shape the division and its operations, helped expand the group’s capabilities and offerings and built partnerships with several key social media experts and companies. Through a joint venture, she was also responsible for increasing the overall functionality of the digital tools used in the industry.

Throughout her ten years in digital, Karen managed a variety of clients including BET.com (Black Entertainment Television), Saks Fifth Avenue, Estee Lauder, American Express, International Center of Photography, Novartis Pharmaceuticals, Sanofi-Aventis, Unilever, Siemens, Colombian Coffee Federation, Intercontinental Hotel Group, General Motors and a New York favorite, Gracious Home, to name just a few.

Karen graduated with a Bachelor of Arts from the University of Western Ontario and received a post graduate degree in the history of art from Sotheby’s-London.

See Karen's profile on LinkedIn