Revenue Architects - Consulting Agency

Elisabetta Ghisini,  NotaBene Persuasive Communications

Elisabetta is a communications professional with over 15 years of experience in the U.S. and in Europe. She works with global executives on keynote speeches, corporate presentations, and media interviews.

Elisabetta specializes in business communications in an international context; her expertise lies in defining core messages and in coaching top management for a clear and structured delivery. Her background as a management consultant allows her to understand a client’s business in depth and use communication as a way to achieve business objectives.

Elisabetta was a Consultant and Manager of Communications for the international consulting firm McKinsey & Co. for over ten years (Milan and San Francisco offices). While at McKinsey, Elisabetta taught business communications skills in executive training programs around the world. She delivered workshops in the Pyramid Principle, Logic in Writing, and Presentation Skills to Fortune 500 clients worldwide, and coached executives on structured thinking and delivery on an individual basis. After leaving McKinsey, Elisabetta worked as a Director in the Technology Practice of the public relations firm Burson-Marsteller, where she orchestrated the worldwide media launch of Agilent Technologies, HP’s successful spin-off.  
Elisabetta is currently an instructor at the Graduate School of Business at Stanford University, where she teaches media skills, interviewing skills, and public speaking workshops.

A native of Italy, Elisabetta holds a post-graduate degree in German Literature from the Universita’ degli Studi di Milano (Dottore in Letteratura Tedesca).  She is the author of Communicating the American Way, a guide to U.S. business communication for international executives (Happy About Press), and is a faculty member at the Continuing Studies Program at Stanford University, where she teaches classes on business and cross-cultural communication.

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