John C. Stone III, Founder and President

Mr. Stone is the founder and President of Revenue Architects, an innovative global network of marketing, sales and technology consultants.  In this role, John provides general management, management consulting, facilitation and solution services.

John is an innovator in applying digital strategies for business advantage. Prior to founding Revenue Architects, John held senior leadership roles with the CrossTech Group, PA Consulting, Viant, AT&T and IBM. As President of CrossTech Partners, John launched the go-to-market model and architected an innovative digital marketing technology platform and helped launch New Marketing Labs. At PA Consulting, John led consulting engagements globally with leading financial services and life sciences companies and delivered advanced sales and marketing facilitation workshops. Prior to PA, John was member of the start-up team at Viant, a leading digital business consultancy where he led global sales and helped them grow to over $1B in market capitalization. John began his career at IBM as a top-performing marketing and sales executive, branch manager and management consultant.

John’s clients are across industries and include a focus on the wealth management industry with financial advisors and investment firms including Putnam Investments, Natixis Global Advisors, Charles Schwab, MFS, Continental Resources and Bain Capital Ventures. John is a featured speaker on integrated marketing and sales, including digital marketing social media, emerging technology and sales 2.0 at leading events and conferences including The Gilbane Conference, Schwab Impact, MFS, HighMark Funds, OPEI, ITEC Series and the MIT Sloan CIO Symposium.

Mr. Stone holds a BA from the University of Vermont and has attended a series of sponsored advanced executive education programs at The Wharton School and Harvard Business School. He serves as a Vice President and board member of the Greensboro Association and as an organizing business Partner of the MIT Sloan CIO Symposium. John enjoys flying, golf, skiing, sailing and time with family and friends.

Reach John at jcstone@revenuearchitects.com

John's Profile on LinkedIn:

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Speaking:

• Gilbane Conference
• MIT Sloan CIO Symposium
• OPEI Annual Meeting
• ITEC Events
• Schwab Impact
• iMedia Summits

Nan Hill, Consultant and Project Manager

Nan is a seasoned marketing consultant and revenue architect based in Boston. Nan works with companies ranging from mid-market to Global 1000 with a particular focus on B2B sales and marketing integration. Her client focus spans from strategic planning to marketing and sales automation, content creation and campaign execution.

Nan's particular expertise and focus includes:

• Marketing planning and demand gen strategies
• Solution messaging and Voice of the Customer
• Inbound marketing, B2B lead generation and sales cycle marketing programs
• Management of systems / database projects
• Implementation of marketing and sales force automation (CRM)
• Closed-loop marketing execution and analysis
• Creation of value proposition, sales and marketing messaging for content and copy

Nan's Profile on LinkedIn:

Lee Genung, Consultant and Project Manager

Lee is a highly experienced marketing consultant and a member of the core team at Revenue Architects.  Lee is based in Stowe, Vermont and works with clients both locally and internationally.

Lee's client work is focused on growing the top line with new media and digital marketing strategies. She brings a particular expertise in executing social media and digital strategy campaigns that support marketing agendas.

Specialties include:

• Marketing planning and Strategy
• Social Media Marketing
• Digital Marketing
• Financial Advisor Marketing
• Marketing Program Management
• Content development, Messaging and Writing

Lee's Profile on LinkedIn:

Cesar Brea, Consulting Partner

Cesar has more than 20 years as a line executive, advisor, and entrepreneur across nearly two dozen industries.

Prior to starting Force Five Partners in 2008, Cesar served in Monitor Group’s Marketspace unit (digital media and marketing advisory practice) as Global Practice Leader from 2005-2008. Before joining Marketspace, Cesar was founder and managing partner of ESM Partners, which focused on helping large organizations define and launch Web-based, information-intensive businesses. During this time Cesar also acted as CEO of Contact Networks, a social networking software startup, helping it to raise venture funding and win customers before its successful acquisition by Thomson Financial.

Formerly, Cesar was Senior Vice President for Sales and Marketing at Razorfish, a publicly-traded interactive agency and systems integrator, through its acquisition by SBI and Company in 2003. Prior to Razorfish, Cesar was Vice President for Marketing and Business Development at ArsDigita Corporation, an open-source web application software firm focused on online communities. He helped the firm grow profitably from $5M to $20M in less than two years, obtain $40M in venture funding from Greylock Ventures and General Atlantic Partners, and subsequently sell the firm to Red Hat Corporation in 2002. Earlier, he was a management consultant at Bain & Company, where he advised clients in high-technology consumer products, and financial services sectors. Cesar began his career as a banker with J.P. Morgan in New York.

Cesar holds an MBA from Dartmouth’s Amos Tuck School, where he was named an Edward Tuck Scholar, and received his undergraduate degree from Harvard College. He is a frequent writer and speaker; his articles have appeared in The Journal of Business Strategy, Line 56, and Web Services Journal, and he has presented talks at Enterprise 2.0, “Carlson On Metrics”, The American Marketing Association, The Massachusetts Innovation and Technology Exchange (where he also serves as a judge in the MITX annual awards competition), KM Cluster, The Public Relations Society of America, IBM Research’s Center for Social Software, and the Gottlieb Duttweiler Institut’s International Retail Conference (Switzerland). Cesar has also been a guest lecturer in an advanced computer science course at MIT, and he co-founded and is a former director of the .LRN Consortium, which promotes the development and adoption of the world’s most popular, enterprise-class, open-source e-learning platform.

Cesar enjoys sailing with his family on Nantucket Sound.

Read Cesar’s blog www.octavianworld.org
Follow Cesar on Twitter www.twitter.com/cesarbrea
See Cesar’s profile on LinkedIn www.linkedin.com/in/cesarbrea

Cesar's Profile on LinkedIn:

Dan Englander, Web Developer

Dan Englander (High Rock Media) has been developing web sites since 1996. Dan specializes in CMS (Content Management Systems), blogs and eCommerce systems including Drupal, Joomla, Magento & WordPress. His main focus is on building site functionality -- adding modules, plugins, components and developing custom theming and templates from a designer's Photoshop, Illustrator or InDesign files, converting them to XHTML / CSS and then injecting CMS / blog code. Dan works with a variety of small business clients in the US and the UK.

Dan started out at Zenn New Media as a web designer in the Berkshires, western Massachusetts, moved to Ziff Davis (ZD Events) as a web producer and left there to start High Rock Media in 2005. Dan is also the co-founder of Innovation Nights which connects Massachusetts-based innovators with the marketplace using social media. Dan also recently started a new venture called DezignWerk which is still in development.

Dan graduated with high honors with a B.S. degree from Skidmore College in Saratoga Springs, NY. He enjoys digital photography and traveling with his girlfriend Elise, their two favorite places are Provincetown, MA and The Netherlands.

Visit High Rock Media Website: http://www.highrockmedia.com

Follow Dan on Twitter: http://twitter.com/highrockmedia

Dan's Profile on LinkedIn:

Amy Hunt,  Creative Director

Amy works with companies, causes, PR agencies, interactive agencies, and others on something that helps them get noticed, talked about, passed around: Online video.  Did you know 90% of us that can DVR and fast-forward through TV spots do it? At the same time, we voluntarily watch 19 billion online videos. Every month. Only in the U.S.

Online video makes sites, blogs, social media, absolutely everything online, sticky. It also gives velocity to word-of-mouth marketing. (Have you ever forwarded an awesome .pdf to a Facebook friend? Well, who really has.) Online video gets clients out of the boring website and ignored banner ad business, and into the voluntarily-engaged-with content business.

Over the next 2 years, online video spend will grow 300%. If it’s not in your media or website content plan, you don’t have a good one. And if you think anyone can make an online video that will help you, chew on this:

YouTube is now the world's second largest search engine. It's also a trash heap of amateur stuff that nobody watches.

Amy has worked with a long list of scrappy start-ups as well as Fortune 500 companies like American Express, AT&T, Turner, CSX, and Barry Diller's IAC/InterActive Corp. Her resume includes positions like Executive Creative Director and Managing Partner, and agencies as diverse in their views as Digitas, Arnold, Mullen.

A House On Fire combines 20+ years of behavior and brand experience with realistic pricing for creative video productions. (Video is incredibly important now, but it’s also disposable, and you need a bunch of it. So it isn't about TV and TV budgets.)

Want a reel? Ask.

• Regular guest lecturer at Simmons School of Management MBA program
• Over 100 creative awards in both local and international competitions
• Named to the Adweek Creative All-Star Team

Specialties

• EXPLAINER VIDEOS* for new ideas, or clients for whom teaching is indispensable to selling
• VIDEO STORYBOOKS* that support text and blah blah blah, look at the analytics, who reads websites?
• DOCUMENTARY BRANDING VIDEO* because we've lost trust in corporations, we trust people and experiences
• IMPACT CREATIVE* and sure, TV too, because our screens are converging

Amy's Profile on LinkedIn

Mark Field, Creative Director

Mark has been in the graphic design industry for nearly 20 years. After graduating Magna Cum Laude from the University of Massachusetts at Dartmouth, he went on to several successful design positions around Boston.

In August of 2003, Mr. Field started markField Design and has grown the company to a steady list of clients ranging from small businesses to Fortune 1000 companies.

Mr. Field is an experienced creative director specializing in conceptual development, brand development, and graphic design for all forms of marketing communications. Adept at crafting consistent and award winning design across all media such as corporate identity, direct mail, marketing collateral, annual reports, trade show materials, and a full range of internet-based media such as websites, intranets, and extranets. He has over fifteen years of art direction and hands-on graphic design experience working with small to mid-sized businesses as well as several Fortune 100 companies. Along with his hands-on approach, he has extensive knowledge of the latest software tools for both print and the web and brings his passion for typography to bear on all projects. Finally, he has significant user interface and user experience design skills.

Mark's Profile on LinkedIn:

Kristen Luke,  Consultant - Wealth Management Marketing

Kristen Luke is the Principal of Wealth Management Marketing, a Revenue Architects affiliate dedicated to providing marketing strategies and support for financial advisors. Based in San Diego, Kristen works with independent financial planners and investment advisors to develop effective marketing plans and provides the back office support required to implement the strategies.

Prior to becoming an independent consultant, Kristen served for three years as the Director of Marketing for a boutique wealth management firm specializing in coordinated planning for high
net worth clients. In this role, she was responsible for the development and implementation of the firm’s strategic marketing plan.

Kristen is the author of the Financial Marketing Wire, a weekly blog dedicated to providing practical marketing tips and advice to financial advisors. She is a frequent contributor to Advisor Perspectives and Horsesmouth, regularly hosts webinars for Advisor Nation and will be published in the Financial Planning Association’s Practice Management Solutions magazine in November 2009. 

Kristen frequently speaks to professional associations and groups on the topic of social media marketing for advisors. She has also been quoted in InvestmentNews for her expertise in social media marketing.

Education

• B.A. Business Economics, University of California Santa Barbara (2000)
• MBA with an emphasis in Marketing, San Diego State University (2005)

Memberships & Assocations

• Member, Financial Planning Association, San Diego Chapter
• Toastmasters International, Club #54 Pacific Beach Chapter; Past President, Competent Communicator Designation, Competent Leader Designation
• Tariq Khamisa Foundation; Member, Board of Trustees, Chair, Marketing & PR Committee, Member, Development Committee
• Member, Vistage International, San Diego
• Member, University Club AtopSpecialties

Kristen's Profile on LinkedIn

Jim Schwantner, Consulting Partner

Jim is designer of integrated communications architecture and content. For over 25 years he has helped Fortune 500,start-up, and new concept companies find the best routes to their customers and consumers across a diverse and rapidly evolving media landscape. He has founded and led independent organizations that pioneered the use of analytics, channel blending, rapid prototyping and marketing organizational consulting in service of best of breed, high performance marketing communications.

The list of client success stories has an impressive profile; IBM, Royal Dutch Shell, Medco, AT&T, NCR, Bose Corp, Media One (Comcast), JPMorgan / Chase and Digital Equipment.

Jim has managed marketing organizations at companies such as Clearway Technologies, Doubleday Publishing and Blau Marketing. He has led agency brands such as Foote Cone Belding Integrated in New York, Wickershan Hunt Schwantner in Boston and Grey Global in New York. He co-founded an analytical marketing company called Skunkworks Marketing Labs an early adapter of hybrid analysis for planning and implementing integrated campaigns.

Jim lives in Cohasset MA with his wife and a revolving door of pets and college age children.

Jim's Profile on LinkedIn:

Elisabetta Ghisini,  NotaBene Persuasive Communications

Elisabetta is a communications professional with over 15 years of experience in the U.S. and in Europe. She works with global executives on keynote speeches, corporate presentations, and media interviews.

Elisabetta specializes in business communications in an international context; her expertise lies in defining core messages and in coaching top management for a clear and structured delivery. Her background as a management consultant allows her to understand a client’s business in depth and use communication as a way to achieve business objectives.

Elisabetta was a Consultant and Manager of Communications for the international consulting firm McKinsey & Co. for over ten years (Milan and San Francisco offices). While at McKinsey, Elisabetta taught business communications skills in executive training programs around the world. She delivered workshops in the Pyramid Principle, Logic in Writing, and Presentation Skills to Fortune 500 clients worldwide, and coached executives on structured thinking and delivery on an individual basis. After leaving McKinsey, Elisabetta worked as a Director in the Technology Practice of the public relations firm Burson-Marsteller, where she orchestrated the worldwide media launch of Agilent Technologies, HP’s successful spin-off.  
Elisabetta is currently an instructor at the Graduate School of Business at Stanford University, where she teaches media skills, interviewing skills, and public speaking workshops.

A native of Italy, Elisabetta holds a post-graduate degree in German Literature from the Universita’ degli Studi di Milano (Dottore in Letteratura Tedesca).  She is the author of Communicating the American Way, a guide to U.S. business communication for international executives (Happy About Press), and is a faculty member at the Continuing Studies Program at Stanford University, where she teaches classes on business and cross-cultural communication.

Elisabetta's Profile on LinkedIn:

Jonathan Pite, Creative Director

Jonathan Pite is the President & Creative Director of Pite Creative and a Revenue Architects affiliate. He has designed and produced well over 100 Annual Reports and developed as many web sites. He's been honored as one of the top 50 designers in the nation by Graphic Design/USA magazine; served as president of the Art Directors Club of Denver; board member of Design Coalition/USA and has been a lecturer, advisor and judge at universities, conventions, conferences and competitions.

He has won awards for his work in the Potlatch Annual Report Show, Strathmore Annual Report Show, Financial World Annual Report Show, Nicholson Annual Report Show, Art Directors Club, American Graphic Design, Creativity, Public Relations Society of America, Business Marketing Association, International Association of Business Communicators, American Marketing Association, and Creativity In Public Relations Association.

His New York agency experience involved implementing advertising campaigns for Fortune 500 clients including IBM, Motorola, Pfizer, Merck, Microsoft and Citibank.

Photography assignments around the world have included work for The New York Times, Forbes Magazine, General Motors Company, ATT, Manufacturers Hanover Trust Bank, the Jamaican Tourist Board, The Depository Trust Company and Connoisseur Magazine.

Jonathan's Profile on LinkedIn:

Karen Salama, Consultant - Digital Strategy

Karen brings more than 10 years experience in the online/digital industry. Clients include: The Dreamalings (a children's education start-up), HealthiNation, an art advisory firm and a virtual museum start (working name: Museum Without Walls).

Karen was previously a Vice President at Weber Shandwick public relations. As a leader of the digital division, Karen helped develop and create screengrab, the global social, interactive and emerging media practice. Karen helped shape the division and its operations, helped expand the group’s capabilities and offerings and built partnerships with several key social media experts and companies. Through a joint venture, she was also responsible for increasing the overall functionality of the digital tools used in the industry.

Throughout her ten years in digital, Karen managed a variety of clients including BET.com (Black Entertainment Television), Saks Fifth Avenue, Estee Lauder, American Express, International Center of Photography, Novartis Pharmaceuticals, Sanofi-Aventis, Unilever, Siemens, Colombian Coffee Federation, Intercontinental Hotel Group, General Motors and a New York favorite, Gracious Home, to name just a few.

Karen graduated with a Bachelor of Arts from the University of Western Ontario and received a post graduate degree in the history of art from Sotheby’s-London.

See Karen's profile on LinkedIn

Rory Waldinger,  Consultant - Experience Architect

Rory is a seasoned User Experience professional with the proven ability to lead a team through all phases of interactive development and to create successful online experiences that improve customer acquisition and retention. Her expertise in managing complex projects across multiple channels has allowed me to build experiences in many industries, including retail, financial services, healthcare, and consulting.

Whether acting in a project manager or information architect role, her focus is always on the needs of the user and how to best balance those with the business goals and inevitable technical challenges. She is constantly advising my clients to engage with customers by conducting user testing and research to ensure the project’s strategy aligns with their users’ goals. Rory consistently advocates for creating a simple and intuitive experience – urging  teams to think as the customer and put the restraints of the project environment aside in order to arrive at the best possible solution. Rory has worked on both sides of the table as both agency and client, giving her a unique perspective and the ability to foresee and plan for challenges.

Specialties

• Information Architecture: use case creation, site mapping, wireframing, taxonomy creation
• User Experience: audience analysis, persona creation, user research, usability testing
• Content: content inventory, content planning, content editing for web
• Email/Campaign Management: cross-channel promotion and planning, email template design, email content strategy
• Project Management: strategic planning, business process analysis, requirements gathering, schedule creation, and resource planning

Rory's Profile on LinkedIn:

Murugasan Nielsen, NotaBene Persuasive Communications

Murugasan leads NotaBene, a Revenue Architects affiliate, and brings a diverse background in international business and has 14 years of communication and presentation workshop experience. He started his career at IBM where he was responsible for internal communications and has worked in the Bay Area for 8 years.

Before Nota-Bene he worked in New York City at PA Consulting Group, a global management consulting firm, where he delivered communications workshops to top management and executives at fortune 500 companies around the world.

He holds an MBA from Monterey Institute of International studies and a M.Sc. in Economics from Copenhagen Business School. Murugasan is also fluent in Danish and conversant in Spanish and German.

Murugasan's Profile on LinkedIn: