Revenue Architects

Defining the Revenue Engine Blueprint

IdeaLaunch is a leading Content Marketing Agency and both a client and a business partner – we will engage IdeaLaunch at our clients when they need expansive content marketing programs to drive SEO. 

IdeaLaunch is in a unique position to accelerate their leadership in the fast growth market for content marketing. They needed to review their integrated revenue engine end-to-end.

• Go to market model: How well are we articulating our value? How effective is our process? Do we know our target market? Do we have a segment strategy? What is our go-to-market structure? Is there an appropriate channel model?
• Lead-to-close process: What is our process? Are metrics aligned with process? How does marketing lead to sales? What mix is best? How effective are we in the selling and marketing disciplines?  
• Client service: Are we retaining and growing our base of clients? Are clients long term or transactional? How well are we delivering? Are we getting referrals internally and externally?
• Metrics and Incentives:  Are our teams sufficiently motivated to sell? What is the dashboard that will help us track our goal metrics?

Revenue Architects build a new Revenue Architecture that described the critical stages in the marketing-to-sales process and the metrics that drive the business. We also helped refine the key messages and differentiation approach and built a segment-based sales approach.