Integrated Marketing Campaigns
Continental Resources (ConRes) is a leading value-added reseller with a long history for client service. In order to continue to accelerate their marketing and sales programs, ConRes tapped Revenue Architects to build a series of integrated marketing program. On one of the product areas, ConRes was in its early stages of marketing and sales maturity. The sales and marketing teams were not equipped with the selling assets and tools they needed to deliver the value proposition into the marketplace. In other campaign areas, ConRes had a long and established capability in place, but recognized the value of building on their existing platform to enhance market positioning.
To address these opportunities, we architected an integrated strategy. Looking at the Revenue Architecture, we quickly identified the key opportunities and priorities across the lead-to-close process. We placed emphasis at the “belly of the sale” to enable the core nurture and selling process and also outlined strategies to expand brand awareness in the target market.
What were the elements of an integrated campaign?
To put together a powerful and differentiated program, we architected a series of integrated programs with core content and process to drive the selling engine:
- Digital videos to tell the ConRes story and solution value
- Building Solution Briefs that reflect ConRes unique value in the market
- Structuring emails that can be used day-to-day by sales and in campaigns by marketing
- Coordinating the inbound lead capture, profiling and model with Eloqua configuration and website experience
- Coordinating sales and marketing with a connected campaign program
In the spring of 2010, we are fully engaged on building these strategic marketing assets in tight collaboration with the client team. By engaging members of the Revenue Architects network of independent professionals, we can bring in top talent while delivering core value for ConRes. Our account management team maintains the strategic framework driven by a revenue architecture that connects marketing and sales. Our program management processes provide the consistent delivery and program management services that track and maintain quality.
Please contact us at: contact@revenuearchitects.com