Revenue Architects

New ways to engage the entrepreneur

Bain Capital Ventures (BCV) is a leading venture capital organization backed with the deep network and resources of the broader Bain Capital organization. The BCV team has been looking at new ways to engage the entrepreneur and deliver valuable content as well as facilitate the conversations they wanted to have between the Bain Capital Ventures Principals and Directors and the entrepreneurs seeking accelerated growth.

BCV felt that the existing web presence did not fully speak to the target audience of entrepreneurs and hey wanted to build a different solution – connected, but distinct from the core Bain Capital website experiences. BCV formed the Bain Capital Ventures Innovation Center as an organizing framework for a series of programs targeted at effectively engaging the entrepreneur audience. At the center of the BCVIC is a new website experience with more dynamic content. The BCVIC website helps bring the message to the market, as well as provide a series of valuable resources to engage entrepreneurs.

Revenue Architects formed a team of experts to deliver a compelling experience within a tight fixed budget:

• Select a technology foundation (Drupal) for long term flexibility and managability
• Design a modern web experience with dynamic content, social media integration and interactive elements
• Deploy the content and page design into the Drupal platform
• Organize a hosting strategy and approach
• Deliver structured support services for on-going enhancements blending on-shore and off-shore teams

The site was launched in July 2010 and is receiving highly positive feedback and PR impact for Bain Capital Ventures.