Explore some of our areas of focus:

Strategy

The web has transformed the way we discover, evaluate and ultimately select products and services.  But it is not always clear how to attract and engage customers along their journey. Which strategies fit your business model? What is the right marketing mix? How do you align marketing and sales to grow revenue?

We help define strategy and prioritize initiatives. We clarify vision and mission, map customer journey, identify stakeholder needs, and align teams around  initiatives that  drive value.

Web Presence

Your website is “brand central”. All roads lead here. Branding, design, content, calls-to-action and search engine visibility are all important.  But, what are the best practices today? What are the right technologies? What is an effective brand online?

We bring the teams to create a branded web presence tailored to business requirements. We create user experience and configure the underlying technology. We work with a range of solutions – from open source (e.g. WordPress / Joomla/ Drupal) websites to fully custom solutions using  new development frameworks.

Social Media

Social media reach and engagement is more important than ever to capture customer value. But with the rapid changes in technology and mixing  personal and business use, how do you leverage social media the right way? With “experts” at every corner, how do know you are getting the right advice?

We help you understand the big picture of social media, search and web presence and how they  fit together. We craft your online social identity, social listening and engagement strategies using  leading social networks, Blogs, YouTube, and align strategies with your business goals and resources.

Marketing Automation

The shift has happened – traditional outbound marketing tactics are no longer enough. You need to move toward inbound marketing – attracting your target audience to find and engage you on the web. Content and web presence is at the heart of this strategy, but what is involved? What technologies make this work? What are the stages in the marketing and sales process? How do we track and measure results?

We help select,  deploy and manage marketing technology. We map your processes and integrate  marketing automation platforms. We work with solutions ranging from Mailchimp and Unbouce to Eloqua, Marketo, Hubspot and Act-On Software.

Content

Content helps you succeed in your strategy to attract, engage, influence, optimize and understand your clients. Yet, with everyone jumping on board the content marketing bandwagon, how do you stand out?  Today,  content needs to be more creative and compelling and it must be mapped across each stage of the pipeline.

We craft your content architecture and editorial calendar. We bring in the resources to build relevant cross-media content (including video, e-Books, white papers, briefs, etc.) to fuel your inbound marketing and campaign strategies. Our “AEIOU“  framework helps you tailor an integrated content marketing program.

Sales

If you are like most sales leaders, you have never been fully satisfied with how well marketing and sales are aligned.  You are accountable for revenue performance, yet you hear talk about how the web is bringing about the demise of the outbound sales representative.  We understand that an effective sales force with the right selling DNA and enabling tools remains a critical capability for most businesses.

We work with sales leaders to enhance sales effectiveness with tailored education programs and facilitated workshops for professional consultative selling, persuasive communications, strategic account management and mobile, web and social media-enabled selling.

 

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