The web has transformed the way we discover, evaluate and ultimately select products and services.  But it is not always clear how to attract and engage customers along their journey. Which strategies fit your business model? What is the right marketing mix? How do you align marketing and sales to grow revenue?

We help define your strategy and prioritize initiatives. We clarify vision and mission, map the customer journey, identify stakeholder needs, and align your teams around the initiatives that can drive the greatest value.

Your website is “brand central”. All roads lead here. Branding, design, content, calls-to-action and search engine visibility are all important.  But, what are the best practices today? What are the right technologies? What is an effective brand online?

We bring the right team to design branded web presence tailored to your business requirements. We create brands, design the user experience and select and configure the underlying technology. We are technology agnostic and work with a range of solutions – from open source (e.g. WordPress / Joomla/ Drupal) websites to fully custom solutions using a range of development frameworks.

Social media reach and engagement is more important than ever to capture customer value. But with the rapid changes in technology and finding the right mix of personal and business use, how do you leverage social media the right way? With a social media “experts” at every corner, how do know you are getting the right advice?

We help you understand the big picture of social media, search and web presence and how these pieces fit together. We work with you to craft your online social identity, social listening and engagement strategies using the leading social networks and tools like Facebook, Twitter, LinkedIn, Google+, Blogs, YouTube, and we tailor your program to align with your business strategy, resources and compliance constraints.

The shift has happened – traditional outbound marketing tactics are no longer enough. You need to move increasingly toward inbound marketing – attracting your target audience to find and engage with you on the web. Content and web presence is at the heart of this strategy, but what is involved? What technologies make this work? What are the stages in the marketing and sales process? How do we track and measure results?

We help you select and deploy the right solution. We map marketing and sales processes and select and integrate the marketing automation platforms, tools and CRM systems that work within your marketing and sales environment – from lower cost components to established marketing automation systems like Eloqua, Marketo, Hubspot and Act-On.

Your content helps you succeed in your strategies to attract, engage, influence, optimize and understand your clients. Yet, with so many companies jumping on board the content marketing bandwagon, how do you stand out?  Today,  content needs to be more creative and compelling and it must be mapped to each stage of the pipeline.

We help you craft your content architecture and editorial calendar. We bring in the resources to build relevant cross-media content (including video, e-Books, white papers, briefs, etc.) to fuel your inbound marketing and campaign strategies. Our “AEIOU“  framework helps to tailor an integrated content marketing program.

If you are like most sales leaders, you have never been fully satisfied with how well marketing and sales teams are aligned.  You are accountable for revenue performance, yet you hear talk about how the web is bringing about the demise of the outbound sales representative.  We understand that an effective sales force with the right selling DNA and enabling tools remains a critical capability for most businesses.

We work with sales and marketing leaders to enhance sales effectiveness with tailored education programs and facilitated workshops for professional consultative selling, persuasive communications, strategic account management and mobile, web and social media-enabled selling.